At Kunes Ford of Sterling and Kunes CDJR of Sterling, we’re excited to once again be part of the rich tradition of Fiesta Days, an annual celebration that has been a cornerstone of Sterling and Rock Falls since the 1940s. This vibrant event, rooted in the commemoration of Mexico's Independence Day, honors the Latin American heritage that has been a vital part of the Midwest’s cultural fabric for generations.
A Celebration of Heritage and Community
Fiesta Days began as a way to celebrate Mexico's Independence Day, observed every September 16th. The holiday is marked by the famous "Grito de Dolores," a call for independence first proclaimed by Padre Miguel Hidalgo in 1810. Here in Sterling, the celebration has grown into a week-long festival filled with cultural events, fundraisers, and the highly anticipated Fiesta Parade. This year's parade, the 71st Annual Fiesta Parade, will take place on Saturday, September 14, 2024.