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Celebrating Fiesta Days with Kunes Sterling

Published on Aug 19, 2024 by Cassie Gould

At Kunes Ford of Sterling and Kunes CDJR of Sterling, we’re excited to once again be part of the rich tradition of Fiesta Days, an annual celebration that has been a cornerstone of Sterling and Rock Falls since the 1940s. This vibrant event, rooted in the commemoration of Mexico's Independence Day, honors the Latin American heritage that has been a vital part of the Midwest’s cultural fabric for generations.

A Celebration of Heritage and Community

Fiesta Days began as a way to celebrate Mexico's Independence Day, observed every September 16th. The holiday is marked by the famous "Grito de Dolores," a call for independence first proclaimed by Padre Miguel Hidalgo in 1810. Here in Sterling, the celebration has grown into a week-long festival filled with cultural events, fundraisers, and the highly anticipated Fiesta Parade. This year's parade, the 71st Annual Fiesta Parade, will take place on Saturday, September 14, 2024.

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